Exploration and Practice of Behavioral Economics Experiment in Supply Chain Management

This paper investigates the design and application of behavioral economics experiments in supply chain management, explains the effectiveness of the experiments and represents the experimental program, and then studies the condition with which the behavioral economics experiments can be done in supply chain management. Based on the behavioral experiments, the theoretical models in supply chain management can be tested and corrected, the students can be provided with intuitive feelings of the business decision in supply chain management, and thus the supply chain management will be closer to management practice.