Abstract: Based on the analysis of prominent problems in experimental teaching of automotive panel forming, Material Formation and Control Engineering Specialty of Shandong University has carried out the reform on experimental teaching in view of four orientations, that is, facing the demand of talent growth, the requirement of industry development, the frontier of science and technology, and the full practice training. A novel construction thought is proposed characterized by “three integrations”, namely integration of university and enterprise, of virtual and reality, and of science research and teaching. A “four in one” training model is formed, including teachers, engineers, postgraduates and undergraduates. The experimental teaching platform of automotive panel forming consists of four modules, which are specialty experiment, course experiment, comprehensive experiment and innovation experiment. Both the difficulty of experimental content and the training of engineering ability are increased gradually by means of hierarchical and progressive projects. Years of practice shows that the proposed experimental teaching platform can increase students’ sense of identity, gain and achievement, and facilitate the promotion of their engineering and innovation ability.