Abstract: The Campus TV station in universities and colleges is an important publicity department and practice platform for media majors, but in its process of development, it is faced with low program quality, production staff lacking innovation consciousness and other problems. Through case analysis, summary and other methods, this paper takes aesthetic education as the research direction, and puts forward effective strategies and paths on how to cultivate media professional talents with better competitiveness with the help of this practical teaching platform, from the perspectives of the roles and functions of the practical teaching platform, the training orientation under the guidance of aesthetic education, and cultivation of professional competitiveness.