供应链管理中的行为经济学实验设计与应用

Exploration and Practice of Behavioral Economics Experiment in Supply Chain Management

  • 摘要: 该文对供应链管理中的行为经济学实验设计和应用进行了研究,阐述了实验的有效性,描述了实验路线,且研究了在供应链管理中完成行为经济学实验的条件。通过行为经济学实验可以验证和修正供应链管理的理论模型,为学生提供企业供应链管理决策的直观感受,让供应链管理更加接近管理实践。

     

    Abstract: This paper investigates the design and application of behavioral economics experiments in supply chain management, explains the effectiveness of the experiments and represents the experimental program, and then studies the condition with which the behavioral economics experiments can be done in supply chain management. Based on the behavioral experiments, the theoretical models in supply chain management can be tested and corrected, the students can be provided with intuitive feelings of the business decision in supply chain management, and thus the supply chain management will be closer to management practice.

     

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